GIVING STRATEGIES: WHY DONATING MONTHLY WORKS BEST

 Your monthly gift makes it possible for UNICEF to maintain continuous support and services for the world's most vulnerable children. BECOME A MONTHLY SUPPORTER UNICEF has helped save more lives than any other humanitarian organization.

Monthly donors are a major reason why UNICEF can make that claim, according to Karla Coello, UNICEF USA Senior Director for Monthly Giving. “Every year, UNICEF responds to about 300 humanitarian emergencies, from conflicts to natural disasters. And in 2020, COVID-19 helped push that number up to 455.” says Coello. “Emergency appeals bring in important revenue — but after the emergency, there are still a lot of things children need to make life bearable. That’s what our monthly donors provide.”

Helping before, during and after a crisis When drought destroys crops, conflict forces families from their homes, or disaster strikes, children suffer most. And in some countries, even the best of times are perilous for their youngest citizens. Every day, around 14,000 children under 5 die from preventable causes. That was before the coronavirus pandemic, which now threatens to roll back decades of progress for kids.

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More children than ever are in danger because they can't get essential health services. COVID-19 health-service disruptions in 68 countries could keep 80 million children under the age of one from getting their routine vaccinations. But since the COVID-19 pandemic began, UNICEF has been working hard to preserve those lives. Working through the COVAX facility, UNICEF is aiming to procure and distribute 1.4 billion COVID-19 vaccine doses to low- 

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and lower-middle-income countries to ensure vaccine equity and restart children's lives. While running the largest vaccination campaign in its 75-year history, UNICEF has continued providing life-sustaining services to families and children while delivering essential supplies to help combat the spread of COVID-19. Soap for handwashing — one the best defenses against COVID-19 — masks, personal protective equipment for frontline health workers battling the virus, 

safe water and access to education for children forced to learn from home during global school closures are just some of the emergency relief measures and supplies families and children have depended upon UNICEF to provide. Protecting children before, during and aft


 

Protecting children before, during and after a crisis requires a reliable source of funding. The constant stream of revenue provided by monthly donations enables UNICEF to reach children with what they need most when they need it, prepositioning emergency supplies before a disaster strikes and continuing to build sustainable solutions after an immediate crisis has subsided. 


Funding large-scale interventions

Monthly giving is also crucial to funding large-scale interventions. Thanks to UNICEF’s global immunization campaigns, the world is now nearly free of polio, and 47 out of 59 countries identified as high-risk for maternal and neonatal tetanus have fully eliminated the disease linked to nearly half of all deaths of children under 5.



Empowering UNICEF to combat every danger

If there’s a danger to children, chances are UNICEF has a program to combat it. Empowering UNICEF to maintain a consistent presence on the ground in more than 190 countries and territories is a motivator for monthly giving. 

“The reason I chose UNICEF for my donation was all the different projects the organization has across the globe,” said Sweety Sharma in a survey of supporters UNICEF USA conducted. “I give several times a year because UNICEF’s work is so important to children around the world,” said another monthly donor. “I want to be a part of that service in some small way.”

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